Home » Architecture Articles » Baublitz Advertising's Jim Groff Slated to Present at NAHB Green Building Conference
Baublitz Advertising's Jim Groff Slated to Present at NAHB Green Building Conference
Baublitz President to offer advice and insight to help construction professionals identify their "green" strengths and articulate them to consumers.
YORK, PA, April 30, 2009 /Architecture PR News/ -- Professionals in the building industry face a challenge - and not just the obvious one. A recent survey of contractors showed that nearly 82% of respondents were following, or planning to follow, a green certification program. Yet building professionals have been challenged to bridge the gap between their ability to "be green" and their ability to articulate it to consumers.
The National Association of Home Builders (NAHB) has invited Baublitz president Jim Groff to address this challenge at its Green Building Conference in Dallas. Groff will deliver a presentation, 10 Practical Strategies for Green Marketing: Real-world tactics for the Building Industry, on Saturday, May 9.
Groff's presentation will focus on simple, yet critical, approaches to increasing green market share, including:
• Qualifying 'green' prospects
• Understanding the importance of certifications
• Developing a compelling message
• Orchestrating an affordable marketing plan, and more.
By the conclusion of Groff's session, attendees will have the basic tools to define the elements of their environmental accountability and grasp the "green" motivations of their customers.
Groff will address key challenges, and offer practical solutions that have relevance not just for builders, but also for manufacturers and distributors.
The National Green Building Conference, the only conference targeted to green building for the residential building industry, runs May 8-10 in Dallas. For more information on this and other sessions, or to register for the conference, visit the conference website at www.nahb.com.
Baublitz Advertising is a full-service marketing firm based in York, Pa. The agency has worked extensively with clients in the building industry since 1976, offering clients expertise in research, creative, branding, media buying, Web, and public relations. For more information, visit www.baublitz.com.
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